![]() I wanted to go 180 degrees away from that,” he says.īarash exposed about 100 rolls of film over the course of six weeks. “Every year, so much amazing action is documented there. He then broadened to include members of the island’s insular surfing community, as well as the landscapes of the legendary North Shore of Oahu, where the massive waves made it popular among world-class surfers and film crews. The photographer began by shadowing Florence’s family: his mother Alex, a surfer herself, and his two younger brothers, Ivan and Nathan. “I want to dig deep into what his family looks like, the surrounding area, and what really makes up that amazing story he has,” Barash says. Barash realized he needed to unlearn the routine and expected practices of photographing wave riders – which, in Florence’s case, would be his signature tube riding – and make it a more personal project, both for himself and Florence. ![]() At 13, he became the youngest surfer ever to compete in the prestigious professional surfing competition, the Triple Crown. In 2013, when the opportunity came to photograph the famed 22-year-old surfing phenom John John Florence, Barash didn’t hesitate.īorn in Honolulu and residing in Haleʻiwa, Florence was introduced to surfing by his mother Alex, shortly after he learned to walk. “I just hit the ceiling creatively and got really frustrated,” he says. Yet the long hours of commercial work were slowly draining his creativity. ![]() And he is frequently commissioned by big-name brands like Nike.Īlthough primarily known as an action and commercial photographer, Barash managed to distinguish himself from the rest of the genre with his keen eye for capturing emotion and context. Now, the 27-year-old, self-taught photographer has earned several of the photo world’s most prestigious distinctions for young talent, including being recognized as part of the Photo District News 30, which he won at 22. Soon after high school, Barash’s move paid off, as he landed a job at one of the industry’s leading snow sports companies. There, he juggled the demands of being a homeschooled student and an obsession with snow and photography. With the approval of his parents, he left his family home in Vermont with two snowboard friends of his age, and set out for California. At 16, Cole Barash was prepared to chase his passion.
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